Delivering Results That Matter
Our Work
For more than two decades, FSC Partners has helped leading brands, leagues, and organizations create partnerships and campaigns that deliver measurable success and long-term value.
Our portfolio spans industries, leagues, and markets, from global sponsorships and media partnerships to strategic brand transformations. Each engagement reflects our commitment to smart strategy, innovative execution, and real-world impact.
Case Studies
STAPLES Center Naming Rights Deal
Secured the first-of-its-kind stadium naming rights agreement with STAPLES, setting a new standard in sports and entertainment partnerships.
Herbalife x LA Galaxy
Negotiated the front-of-jersey sponsorship between Herbalife and the LA Galaxy, the longest-running partnership in Major League Soccer history.
Jägermeister x NHL
Developed and executed the "Official Shot of the NHL" campaign, integrating the brand across league broadcasts, events, and digital platforms.
William Hill Winery x PGA TOUR
Secured the designation of "Official Wine of the PGA TOUR," aligning the brand with one of the most prestigious properties in professional golf.
TCL Mobile (formerly Alcatel) x MLS
Negotiated and activated multi-team partnerships across Atlanta United FC, LA Galaxy, New York Red Bulls, and Seattle Sounders FC, driving national awareness and engagement.
L.A. Care Health Plan Media Buy
Delivered a $MM multi-channel campaign that significantly expanded reach and visibility across key California markets.
Testimonials
"C. Pat and his agency have been a critical part of our team for years; we are very grateful to have them."
Charles Littlefield
Sr. Director, Brand Marketing at Mast-Jägermeister US
"FSC Partners tailored our pro sports deals to our goals and saved us a lot of money at the same time."
Joel Sawyer
Marketing Director at TCL Mobile (formerly Alcatel)
"C. Pat O'Brien and FSC Partners have been huge assets to our company. Their experience in marketing and media buying and willingness to roll up their sleeves and understand our business has helped us grow eightfold in just two years."
Dennis Wilson
Owner & President of Pacific Coast Termite
Partner With FSC Partners
Let's discuss how we can help you build impactful partnerships, optimize your media investment, and position your brand for long-term growth.