About FSC Partners

20+ Years of Leadership in Sports Marketing, Sponsorships, and Media Buying

Who We Are

FSC Partners is a global sports marketing and brand advisory firm dedicated to helping companies, properties, and organizations connect with audiences through the power of sports, entertainment, and culture.

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Our Story

C. Patrick O'Brien

Chief Executive Officer

Founded in 2005 by C. Patrick O'Brien, FSC Partners (formerly known as O'Brien Marketing) has spent more than two decades building and negotiating partnerships that define the sports and entertainment landscape. From naming rights and league sponsorships to national media campaigns, we've represented hundreds of brands, teams, and events with a simple guiding principle: deliver exceptional value and long-term impact.

Before launching FSC Partners, O'Brien served as Vice President of Sales and Marketing at AEG. Throughout his career, he's executed some of the biggest sports deals in the industry, including the first-of-its-kind stadium naming rights agreement for STAPLES Center and the longest-running sponsorship in Major League Soccer history between Herbalife and the LA Galaxy, along with a portfolio of landmark partnerships spanning professional leagues, venues, and global brands.

Today, FSC Partners combines O'Brien's legacy of deal-making with a modern, AI-powered and data-driven approach to brand growth. We serve as a trusted extension of our clients' marketing teams, bridging strategy, creativity, and commercial execution across sports, media, and consumer culture.

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